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TACKENDO delivers premium programmatic CTV advertising inventory across 20+ free live channels — brand-safe, targeted, and performance-driven.
Free Ad-Supported Streaming Television (FAST) has fundamentally changed the advertising landscape. After years dominated by subscription fatigue, viewers are returning to free, linear TV — and advertisers are following.
Global FAST TV advertising revenue surpassed $6 billion in 2023 and is projected to exceed $12 billion by 2027 (Omdia, 2024). CTV now accounts for nearly 20% of total video ad spend in the US, with Europe accelerating rapidly behind.
FAST channels attract highly engaged, lean-back audiences — viewers who chose the channel intentionally, watch longer sessions, and see significantly fewer ads than traditional broadcast. This translates into exceptional viewability rates, lower ad fatigue, and measurably higher brand recall.
Unlike social media feeds or pre-roll interruptions, FAST advertising appears in a genuine TV context — full-screen, unskippable, and consumed on the biggest screen in the home.
Global FAST Ad Revenue — Estimated Growth
Sources: Omdia, Kagan, S&P Global Market Intelligence. Projections for 2025–2027. Europe represents approx. 18% of global FAST revenue and is growing at 2× the rate of North America.
Programmatic advertising is the automated, data-driven buying and selling of digital ad inventory in real time. On FAST channels, it brings the precision of digital targeting to the reach and impact of television.
Ad slots are auctioned in milliseconds via SSPs and DSPs. Brands bid on individual impressions based on audience data, content context, and campaign goals — ensuring every euro is spent efficiently.
Reach viewers by geography, device type, viewing behavior, content genre, and household demographics. FAST channels offer genre-based targeting that aligns brand messaging naturally with content context.
Full campaign reporting: impressions, completion rates, viewability scores, frequency capping, and reach. Unlike traditional TV, programmatic CTV gives you real data on every ad served.
TACKENDO channels are editorially curated and brand-safe by design. No user-generated content, no controversial adjacency. Your ad appears in a premium, controlled environment.
CTV ads run full-screen on the main TV — unskippable, high-viewability, and consumed in a lean-back attention state. Completion rates on FAST average 95%+ vs 60–70% on desktop video.
Available on Roku, Amazon Fire TV, web browsers, and connected TV devices. One campaign, unified reach across all screens where TACKENDO content is consumed.
TACKENDO's advertising monetization infrastructure is powered by Viznet, a leading programmatic advertising platform specializing in CTV and streaming environments.
Through Viznet's advanced programmatic layer, TACKENDO channels access premium demand from top-tier brands and agencies via real-time bidding auctions — maximizing CPMs while maintaining a seamless viewing experience for audiences.
Viznet's technology enables dynamic ad insertion (DAI), audience segmentation, frequency management and cross-device attribution — all fully integrated into TACKENDO's channel infrastructure.
Learn about Viznet →
TACKENDO's inventory is connected to a curated stack of leading Supply-Side Platforms — ensuring maximum fill rates, competitive CPMs, and access to global programmatic demand.
Video advertising & content monetization platform with proprietary technology for publishers.
Next-gen monetization platform combining AI-powered technology with premium video demand.
CTV & video SSP specializing in programmatic auctions with advanced fraud prevention and brand safety.
Programmatic advertising platform delivering premium video and CTV inventory at scale globally.
Video monetization platform with advanced header bidding and unified auction technology for CTV.
Innovative AdTech company delivering high-performance CTV and video advertising solutions.
Mobile and CTV app monetization specialist with deep expertise in Connected TV ecosystems.
End-to-end video advertising platform with comprehensive SSP, ad server and analytics capabilities.
OKFAST is TACKENDO's proprietary programmatic advertising network, designed specifically to give SMEs and mid-market brands direct access to Connected TV advertising at an accessible cost — without needing a trading desk or agency.
Traditionally, CTV advertising has been the preserve of large brands with six-figure media budgets. OKFAST changes that equation: brands can now launch a television campaign on FAST channels from a few hundred euros, with full transparency, real-time reporting, and targeted reach.
Campaigns can be distributed across TACKENDO's own 20+ channels as well as partner FAST channels — reaching audiences across Roku, Amazon Fire TV, web and mobile simultaneously.
Accessible Budgets
TV campaigns from a few hundred euros. No minimum spend barrier.
FAST Channel Network
Reach across TACKENDO channels + partner FAST inventory.
Programmatic Targeting
Geo, genre, device, and audience-based targeting options.
Real-Time Dashboard
Live campaign stats: impressions, completions, CPM, reach.
Self-serve platform
okfast.fr
SME / PMI / Brand Advertising
on FAST TV Channels
Contact our team for a tailored media plan, rate card, or to access OKFAST directly for self-serve campaigns.
